Third Party Advertising
Our website hosts ads from Amazon, Google and a few other third-party advertisers. Some of them may use information relating to visitors to our website (exclusive of name, address, email, telephone number) who indicate preferences for advertisement and promotion of goods and services that are likely to be of interest to the visitor.
Amazon – Amazon.com Privacy Notice
Google – http://www.google.com/privacy.html
Third-Party Cookies and Web Beacons
Verified and third party advertisers may, in the course of directing advertisements to our website, place a unique or tracking cookie or web beacon on the browser that you use to surf the Net.
What are cookies?
A ‘cookie’ denotes a tracking file that keeps updates on web pages visited by a customer while browsing a website; this tracking may be done by us or third-parties on our behalf.
When a visitor accepts a cookie, he or she is recognized or identified each time a visit is made to our website. This process is used to collect and compile data on visitors’ buying preferences, choices and other unique characteristics.
This compilation of data will help our website analyze website usage by visitors and use the analysis to generate feedback on how the website can be improved to attract more visitors and also provide valuable marketing data for promotion of products and services. During this compilation, no personal or sensitive data amounting to identification of visitor as a private individual is generated.
All data collected thus is only for our private use and no third-party is entitled to use such information for marketing, sale or promotion of goods, products and services, unless instructed by us specifically and then, only for the purpose or purposes indicated.
Google and the DoubleClick DART Cookie
At times, we may use DART Cookies for ad serving; this works by placing a cookie on a visitor’s computer during web browsing using DoubleClick Advertising, the way in which some Google AdSense advertisements function. This cookie serves the purpose of ‘interest based targeting’ by placing ads unique to visitors’ interests culled from previous browsing history. For e.g. if a visitor has been browsing the Net for information on ‘a visit to Las Vegas’, he or she is likely to see advertisements relating to Las Vegas hotels and places of interest there, even if the site being viewed currently is non-related, like a sports site or new site. DART does not track personal visitor information like name, address, email id, telephone, bank details or credit card accounts etc; it functions on the basis of “non-personally identifiable information” collating only customer information on “choice preferences.”
You can, at any time, opt out of any site using this advertising by visiting the following link – http://www.doubleclick.com/privacy/dart_adserving.aspx.
It is the visitor’s discretion to accept, block or disable any or all cookies from the browser at any time.