Privacy Policy - River of Knowledge
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River of Knowledge

Privacy Policy

Our Privacy Policy set out herewith places great emphasis and importance on visitors’ privacy.

Third Party Advertising

Our website hosts ads from Amazon, Google and a few other third-party advertisers. Some of them may use information relating to visitors to our website (exclusive of name, address, email, telephone number) who indicate preferences for advertisement and promotion of goods and services that are likely to be of interest to the visitor.

To know more about this Privacy Policy, how you can exercise your choice and to prevent personal information from being used by these companies, please visit the following links.

Amazon – Privacy Notice
Google –

Third-Party Cookies and Web Beacons

Verified and third party advertisers may, in the course of directing advertisements to our website, place a unique or tracking cookie or web beacon on the browser that you use to surf the Net.

What are cookies?

A ‘cookie’ denotes a tracking file that keeps updates on web pages visited by a customer while browsing a website; this tracking may be done by us or third-parties on our behalf.

When a visitor accepts a cookie, he or she is recognized or identified each time a visit is made to our website. This process is used to collect and compile data on visitors’ buying preferences, choices and other unique characteristics.

This compilation of data will help our website analyze website usage by visitors and use the analysis to generate feedback on how the website can be improved to attract more visitors and also provide valuable marketing data for promotion of products and services. During this compilation, no personal or sensitive data amounting to identification of visitor as a private individual is generated.

All data collected thus is only for our private use and no third-party is entitled to use such information for marketing, sale or promotion of goods, products and services, unless instructed by us specifically and then, only for the purpose or purposes indicated.

Google and the DoubleClick DART Cookie

At times, we may use DART Cookies for ad serving; this works by placing a cookie on a visitor’s computer during web browsing using DoubleClick Advertising, the way in which some Google AdSense advertisements function. This cookie serves the purpose of ‘interest based targeting’ by placing ads unique to visitors’ interests culled from previous browsing history. For e.g. if a visitor has been browsing the Net for information on ‘a visit to Las Vegas’, he or she is likely to see advertisements relating to Las Vegas hotels and places of interest there, even if the site being viewed currently is non-related, like a sports site or new site. DART does not track personal visitor information like name, address, email id, telephone, bank details or credit card accounts etc; it functions on the basis of “non-personally identifiable information” collating only customer information on “choice preferences.”

You can, at any time, opt out of any site using this advertising by visiting the following link –

Your Choices

It is the visitor’s discretion to accept, block or disable any or all cookies from the browser at any time.

By default, most web browsers accept cookies; however, the settings can be adjusted to reject cookies, either all or from some specific websites. Cookies can also be manually deleted from your web browser through the ‘Privacy’ setting option in the browser setup. You can exercise the option of not using DART Cookies by visiting the link Google ad and content network privacy policy. Third-party cookies may also be rejected by using the NAI Opt-out Tool.